There are so many pieces of research from around the country touting the benefits of investing in athletics. Some of the more relevant ones that relate well to CSU are listed below. In addition there are articles below that speak specifically to schools where on-campus stadiums have been built and the benefits that have soon followed:
Adam State Invested in Athletics and are now attracting better athletes, attendance at events is up:
CSU Pueblo investing in Football has led to increased revenues and increased enrollment:
- Out-of-state attendees of the five Pac-12 home football games from the 2011–2012 season spent approximately $5.5 million on in-state goods and services during their visit.
- Television revenues under the Pac-12 are expected to be $3 million for the 2011–2012 season, climbing to $15 million per year by 2015. Television revenues under the MWC were $1.2 million per year.
University of Central Florida moved into a new on-campus stadium in 2007 and increased attendance over 100% and that level has remained steady. UCF also received an invitation to a BCS conference and receives over $7M in TV revenue.
The Impact of College Sports Success on the Quantity and
Quality of Student Applications
Texas Tech did an economic impact study on what the university contributes back into the local economy every year. Football contributes $6M into local businesses every single home game. Jack Graham has cited other studies that show ranges from $1.5-3.9M per game. An on-campus stadium would add a similar number (adjusted for our student population and Fort Collins population)!
Plans for UNLV on-campus stadium: http://www.lasvegassun.com/news/2011/feb/01/plans-proposed-unlv-stadium-be-unveiled-morning/
FAU on-campus stadium: http://www.tcpalm.com/news/2011/oct/12/faus-stadium-house-that-howard-built/
Another article worth reviewing: http://www.bizvoicemagazine.com/archives/11janfeb/Sports-4Sides.pdf. There is an undeniable link between athletic success and prospective student interest. Who is our next generation of alumni and why will they care about CSU? How do we attract students that in the future will best assume the stewardship of the University? How does CSU best promote and evolve its academic achievements during this sports marketing-driven era? An on campus stadium is not the magic bullet. Athletic success is not the magic bullet. However, they are necessary steps in the right direction for CSU to remain academically relevant, strengthen its overall brand and attract the next generation of leaders. You don’t have to love athletics, but it’s not unreasonable to think that a visible and successful athletics programs adds value to your CSU degree, to the university, to Fort Collins and to everywhere a Ram may travel. Be Bold.
Great! Keep them coming, we want to add to our collection of info of proof as much as possible. If anyone has other info showing how this stadium can support CSU and Fort Collins, we encourage you to post it.
Here are some studies and articles on the economic impacts of college game days
University of Arizona
http://uanews.org/node/37051
University of Nebraska
Click to access athletic_report.pdf
http://www.dailynebraskan.com/news/football-fandom-boosts-local-economy-1.1128971
Texas Tech University
Click to access Economic_Impacts_of_TTU.pdf
Finely a report on the Fargo Dome and its impact on the area
Click to access sp040001.pdf
Hope you can use this information somehow.
Visibility and prestige:
http://www.thesportjournal.org/article/high-visibility-athletic-programs-and-prestige-public-universities
Athletic success and number of applications:
Click to access admissions.pdf
http://ideas.repec.org/p/boc/bocoec/225.html
Football success and number/quality of applications:
https://4717106886001860631-a-1802744773732722657-s-sites.googlegroups.com/site/dougjinchung/research/research-pdf/CollegiateAthleticsasaToolforAdvertising_Feb01_2012.pdf?attachauth=ANoY7cr0Um1fSpn6sPIbdhK3aRDcGdUs_vBi8zKsx4qaC68LqeVU1l4_WvbsLxzakbdHd0vV66gd4bKghbEu875E589gCErJj4CLYYwKr9N886ZYuR78DHZDsLc79q_HjdRJYMlVMG1tZ9jOZ0028TNeYm_d3bnkUYjWBHMcUOz8lcuz0DilexuhFNPenwZhJp9SPmRMUwzLxXd7THi43l8uOLJp9PXhoJ59ldrTm78OTPaNfMGX4rQ3KfT8spHjXP0mDzICnyESRD6-j2FQITBvm3BCZ5Bz5aIYC1ndznOxQCCs5BlCpP0%3D&attredirects=1
http://www.jstor.org/discover/10.2307/40196314?uid=3739568&uid=2129&uid=2&uid=70&uid=4&uid=3739256&sid=56051236993
Athletic success and academic rankings:
Click to access MPRA_paper_26443.pdf
Click to access Trenkamp.pdf
Hmm, thought I posted these, but I’ll try again!
Visibility and prestige:
http://www.thesportjournal.org/article/high-visibility-athletic-programs-and-prestige-public-universities
Football performance and number of applications:
Click to access admissions.pdf
http://ideas.repec.org/p/boc/bocoec/225.html
Football success and number/quality of applications:
https://4717106886001860631-a-1802744773732722657-s-sites.googlegroups.com/site/dougjinchung/research/research-pdf/CollegiateAthleticsasaToolforAdvertising_Feb01_2012.pdf?attachauth=ANoY7cop7Yc4YuqL2mQRjXTJjWSZKtEq2JAHZoLs7HqB34uRLMEl8zjrrTYLNNoUIdK-RjWAmdzcnXU_Qqw8AYzI-6wMSPS5lLjOAymPLcexaeXYDljFO-ZL92oUzKnetTeIQIV7aRBo1fD2I7XQax5vPlHNeq01LROYM3xSeLJuJCI-i1uvw31qm21HDInNGbryDTNHJBeNGkZotuyfgeUWnRMbsg0f2Qq27SqD0Wq5w5_x9NPuy45vr3baV73I9AQ7sf2j6NaiEl94xTkrWkIe0sz70Otc-mMWFvo0PlGYlJGTfUj0RUY%3D&attredirects=0
Football performance and USNWR rankings:
Click to access MPRA_paper_26443.pdf
Athletic success and academic rankings:
Click to access Trenkamp.pdf
Visibility and prestige:
http://www.thesportjournal.org/article/high-visibility-athletic-programs-and-prestige-public-universities
Football performance and number of applications:
Click to access admissions.pdf
http://ideas.repec.org/p/boc/bocoec/225.html
Football success and number/quality of applications:
https://4717106886001860631-a-1802744773732722657-s-sites.googlegroups.com/site/dougjinchung/research/research-pdf/CollegiateAthleticsasaToolforAdvertising_Feb01_2012.pdf?attachauth=ANoY7cop7Yc4YuqL2mQRjXTJjWSZKtEq2JAHZoLs7HqB34uRLMEl8zjrrTYLNNoUIdK-RjWAmdzcnXU_Qqw8AYzI-6wMSPS5lLjOAymPLcexaeXYDljFO-ZL92oUzKnetTeIQIV7aRBo1fD2I7XQax5vPlHNeq01LROYM3xSeLJuJCI-i1uvw31qm21HDInNGbryDTNHJBeNGkZotuyfgeUWnRMbsg0f2Qq27SqD0Wq5w5_x9NPuy45vr3baV73I9AQ7sf2j6NaiEl94xTkrWkIe0sz70Otc-mMWFvo0PlGYlJGTfUj0RUY%3D&attredirects=0
Football performance and USNWR rankings:
Click to access MPRA_paper_26443.pdf
Athletic success and academic rankings:
Click to access Trenkamp.pdf
Visibility and prestige:
http://www.thesportjournal.org/article/high-visibility-athletic-programs-and-prestige-public-universities
Football performance and number of applications:
Click to access admissions.pdf
http://ideas.repec.org/p/boc/bocoec/225.html
Football performance and USNWR rankings:
Click to access MPRA_paper_26443.pdf
Athletic success and academic rankings:
Click to access Trenkamp.pdf
Impact of Florida College Sports on Economy
(http://academics.holycross.edu/files/econ_accounting/Matheson-
Baumann_CollegeSports.pdf).
FAU early projections estimate $1.8 million in revenue on game days
(http://www.fausports.com/sports/m-footbl/spec-rel/051011aab.html).
Univ of Washington study on impact of UW sports on local economy
(http://www.washington.edu/about/staterel/publications/2008%
20documents/HuskyStadiumEconomicImpact.pdf).
LSU Vice Chancellor and Athletic Director Joe Alleva reminds fans of university wide benefits of football
http://www.footballscoop.com/news/5516-the-impact-of-a-successful-football-program-to-a-university
Here are more article/studies etc. that I have found showing support for an on-campus stadium…
Using Athletics to Win the Enrollment Game
http://www2.aacrao.org/sem/index.cfm?fa=view&id=2292
This study proves that there is a positive benefit to home owners with regards to the value of their homes, the closer they are to a stadium. Assessing the Economic Impact of Sports Facilities on Residential Property Values: A Spatial Hedonic Approach
Click to access FengHumphreys_PropertyValues.pdf
Former University of Minnesota Athletic Director on athletics at Minnesota and the stadium:
“Lastly, you’ll be remembered as much as anything for getting TCF Bank Stadium built and bringing football back to an on-campus facility. Fair?
Maturi: I think so. It’s had such a huge impact and there are so many benefits to the stadium. We have 250 events in the club rooms; we have weddings, banquets, business meetings, a multitude of events. The university and the community use the facility for a significant number of events. There’s meaning behind that, the way the stadium brings everyone together on campus.”
http://www.sportsbusinessdaily.com/Journal/Issues/2012/02/27/People-and-Pop-Culture/TBLA.aspx
Plans for UNLV on-campus stadium:
http://www.lasvegassun.com/news/2011/feb/01/plans-proposed-unlv-stadium-be-unveiled-morning/
FAU on-campus stadium:
http://www.tcpalm.com/news/2011/oct/12/faus-stadium-house-that-howard-built/
This talks about Tulane’s stadium and has quotes from players, the University President, etc. regarding their stadium.
http://www.sportsnola.com/sports/tulane/578224-tulane-university-announces-fundraising-campaign-for-stadium.html
University of Richmond completes an on-campus stadium:
http://news.richmond.edu/features/article/-/2096/a-new-day-football-returns-to-campus-as-ur-opens-expanded-multi-purpose-stadium.html
This is a study showing the effect that having a stadium on campus affects attendance at college football games
Click to access file.axd
This article contains supporting info about how “elite” athletic performance in athletics helps applications for admissions
http://www.thesportjournal.org/article/impact-elite-individual-athletic-performance-university-applicants-admission-ncaa-division-i
Baylor reports a large increase in applications. Recent athletic success a suspected cause.
http://baylorlariat.com/2012/04/12/baylor-reports-large-increase-in-applications/
USF considers an on-campus stadium despite the fact that they play currently at Raymond-James stadium (Tampa Bay Buccaneers)
http://www.cbssports.com/collegefootball/story/15322209/to-ditch-drivethru-u-tag-south-florida-needs-own-stadium
Article that UAB either should build an on-campus stadium or drop football all together, because the status quo is not working.
http://www.al.com/sports/index.ssf/2011/02/solomon_uab_must_build_stadium.html
LEED Platinum certification of a North Texas Stadium. This would send a great message to students and the community of Fort Collins, having a stadium with top sustainability metrics.
http://www.cdrecycler.com/university-north-texas-stadium-leed.aspx
LEED Silver certification of University of Minnesota Stadium.
http://www.energyinnovationcorridor.com/page/showcase/university-of-minnesota-tcf-bank-stadium-leed-silver-certified/
Distances of stadiums to University:
This shows there are officially 25 schools with an off-campus stadium. Of this group 4 are with-in 1 mile of campus. 8 have come out publicly in pursuit of an on-campus stadium (South Florida, UNLV, CSU, Tulane, UAB, Baylor, Northwestern, San Jose State). 1 team plays at the historic Rose Bowl, and 4 play in NFL stadiums. And UMass & Washingon are only playing off campus because they are currently renovating their on-campus stadiums.
http://footballgeography.com/?p=669
Using Athletics to Win the Enrollment Game
http://www2.aacrao.org/sem/index.cfm?fa=view&id=2292
Former University of Minnesota Athletic Director on athletics at Minnesota and the stadium:
“Lastly, you’ll be remembered as much as anything for getting TCF Bank Stadium built and bringing football back to an on-campus facility. Fair?
Maturi: I think so. It’s had such a huge impact and there are so many benefits to the stadium. We have 250 events in the club rooms; we have weddings, banquets, business meetings, a multitude of events. The university and the community use the facility for a significant number of events. There’s meaning behind that, the way the stadium brings everyone together on campus.”
http://www.sportsbusinessdaily.com/Journal/Issues/2012/02/27/People-and-Pop-Culture/TBLA.aspx
Tulane is in the process of building an on-campus stadium:
http://www.thehullabaloo.com/sports/article_0e4631f8-2272-11e1-b6fc-001a4bcf6878.html
This talks about Tulane’s stadium and has quotes from players, the University President, etc. regarding their stadium.
http://www.sportsnola.com/sports/tulane/578224-tulane-university-announces-fundraising-campaign-for-stadium.html
University of Richmond completes an on-campus stadium:
http://news.richmond.edu/features/article/-/2096/a-new-day-football-returns-to-campus-as-ur-opens-expanded-multi-purpose-stadium.html
This is a study showing the effect that having a stadium on campus affects attendance at college football games
Click to access file.axd
This article contains supporting info about how “elite” athletic performance in athletics helps applications for admissions
http://www.thesportjournal.org/article/impact-elite-individual-athletic-performance-university-applicants-admission-ncaa-division-i
USF considers an on-campus stadium despite the fact that they play currently at Raymond-James stadium (Tampa Bay Buccaneers)
http://www.cbssports.com/collegefootball/story/15322209/to-ditch-drivethru-u-tag-south-florida-needs-own-stadium
LEED Platinum certification of a North Texas Stadium. This would send a great message to students and the community of Fort Collins, having a stadium with top sustainability metrics.
http://www.cdrecycler.com/university-north-texas-stadium-leed.aspx
LEED Silver certification of University of Minnesota Stadium.
http://www.energyinnovationcorridor.com/page/showcase/university-of-minnesota-tcf-bank-stadium-leed-silver-certified/
Distances of stadiums to University:
This shows there are officially 25 schools with an off-campus stadium. Of this group 4 are with-in 1 mile of campus. 8 have come out publicly in pursuit of an on-campus stadium (South Florida, UNLV, CSU, Tulane, UAB, Baylor, Northwestern, San Jose State). 1 team plays at the historic Rose Bowl, and 4 play in NFL stadiums. And UMass & Washingon are only playing off campus because they are currently renovating their on-campus stadiums.
http://footballgeography.com/?p=669
This columnist has Hughes ranked #96 out of 120 stadiums in Division 1. Lower is better.
http://bleacherreport.com/articles/668155-college-football-2011-power-ranking-all-120-college-football-stadiums/page/26
This is a power ranking of all stadiums in the FBS. Ranks Hughes as number 119 out of 124. Lower is better
http://bleacherreport.com/articles/1145292-power-ranking-all-124-college-football-stadiums/page/7
Stadiums in Minnesota show positive effects on the local economy
http://www.minnesotabusiness.com/article/state-stadiums
This is a great article on the effects of UCF’s new stadium
http://today.ucf.edu/no-3-ucf-story-of-the-decade-is/
Kudos to Jack Graham for pushing the on-campus stadium, he is absolutely correct that this is necessary. With the exception of a few short years under Sonny Lubick, our pitiful football program has long been an embarrassment to our great University. Bold measures such as this are exactly what we need. An on-campus stadium will undoubtedly increase fan support, bring in better recruits, and dramatically improve our football program with all the perks and bonuses that come along with it.
I am a 1988 CSU alumni living on the east coast and I will donate money to this cause and will bring my wife and three children to CSU to see a game in the new stadiums first season.
This study shows a very positive effect on how football supports academics.
Click to access Paper_Tucker04_EER_OLS.pdf
Another study showing positive effect that athletics spills over to academic generosity.
http://etd.auburn.edu/etd/bitstream/handle/10415/647/WHALEY_CHRISTOPHER_53.pdf?sequence=1
Hello everybody! I, like Ed DeLosh, am a tenured faculty member here at CSU (associate professor if foreign languages) and like Ed I am also an ardent supporter of the stadium initiative. Although I received my Ph.D. from the University of Florida, I am also a RAM (M.A. 1997) and it is amazing to see the difference in culture between the Rams and the Gators. In Gainesville, no one would think to discount the economic value of the “Swamp”, which is a 96,000 seat stadium on campus, directly across from the O’Dome. University avenue, similar to college, is full of supporters from each team and the atmosphere is simply incredible. Everyone wants to be a part of it on and before game day: you can simply feel it. The restaurants and bars on University Ave. are completely full and every hotel in the city is at max capacity. Indeed, the hotels can even raise prices to ridiculous rates on home game weekends. The city makes MILLIONS every home game from all of this activity. The sales tax generation alone is off the chart.
Can we get some of the “BE BOLD” yard signs? I believe Tyler mentioned to me at the Green Gold game that they would cost around $6 each. Sign me up. In my department there are one or two “Renew” signs. One professor has a “renew” sign plastered on the back of his 4Runner. We need to keep up. Is there a minimum order for the signs? Can we donate to that?
Thanks for your support Mr. Hughes! We are working on the yard signs. The problem is in order to make them cost effective we will need to order them in bulk (50 at a time or so) so we are trying to put together some sort of a pre-ordering system, but if you are willing to donate for a minimum order of 50 to give out to people we can certainly do that. Either paypal money to staff@ramnation.com and let Joel know what it is for or go talk to Griff at the Rams Bookstore off Laurel (probably your best option)
50 signs x $6 = $300. I am sure we can scare up $300! A couple of friends of mine and I would be willing to donate to theta, let me talk to them. Hand them out, give them away for “donations” for more signs, whatever it takes. Would anybody else be interested in kicking in for an initial order, or a larger order?
JT,
I will ask around for some more donations. The cost is $257.50 plus tax for 50 signs and might be even a little cheaper per sign if we do more. Send you donations and I will see what we can round up in donations and we will make a big order as soon as possible. Thanks for the support and all that you do for CSU! Go Rams!
I talked to a couple of people today and they are willing to kick in. I can pick up all of the money probably by monday or so. We would like to donate the money in person, rather than anonymously. Here is my regular email address: jthughes@mail.colostate.edu
Let’s get this done and moving: I am tired of seeing only yellow signs! What I heard someone say today while at the LSC: Hey… BE BOLD, You’re old! Can you guys put up a page downloadable logo, so we can print them out and put them on our doors at CSU? It needs to be represented in academia as well.
Good idea with the downladable logo. We will get it done, but in the mean time I will email you one as well!
TCF Bank Stadium is about to bring in tens of millions of dollars to the University of Minnesota…
Let me do the math here… in 2010 the Minnesota Vikings paid $1.7 million to play one game versus the Bears at TCF Bank Stadium… now they will be playing 20 games there when you include preseason games, and that does not even include the potential for hosting play-off games. So that is approximately $34 million for the university over 2 seasons. More than 11% of the original cost of the stadium. Not to mention the 53K fans that will be injected into the local economy around the university on game day. As well as all the attention nationally that the University of Minnesota will get showcasing the stadium on National television via the NFL. How many times will broadcasters on ESPN, NBC, CBS, and FOX be saying just how nice TCF Bank Stadium and the University of Minnesota campus is? I’m sure University officials didn’t have this possibility in mind when they broke ground 6 years ago. Who knows what potential may come about for CSU?
Yet another reason why building University of Minnesota’s stadium would not be considered unsuccessful . . .
A support article of a different kind. Hughes Stadium concrete foundation issues:
http://www.ncbr.com/article/20120224/EDITION07/120229932&template=mobileart
“In 1970, structural issues were discovered that affected the south concourse, creating large cracks in the concrete that are still visible today. In spite of those problems, Hughes remains a viable venue that has the potential to serve a variety of purposes. The Business Report dug into the question of what might be next for the stadium. Here are four potential new uses…”
From our own Coloradoan:
“It ($70 million stadium) has completely transformed the campus,” (Katrina) McCormack (FAU assistant athletic director) said. “There’s a spirit and liveliness around campus that wasn’t there before.”
http://www.coloradoan.com/article/20120115/NEWS01/201150359/What-does-take-build-stadium-
Bleacher Report points out that an on-campus stadium is pretty the only thing standing in the way of CSU’s ability to move on to a better football conference.
http://bleacherreport.com/articles/920229-12-schools-not-being-discussed-who-could-make-great-bcs-aq-conference-members/page/9
If CSU doesn’t make a move now, it will be left in the dark. Lew Perkins, the KU athletic director, said that the 4 major conferences will break off from the NCAA and form their own tournament:
http://cjonline.com/sports/basketball/2010-04-13/perkins_tackles_big_topics_at_dole
“He then was asked about the BCS, which Perkins said he supports. That wasn’t necessarily a surprise, but what he said next might have been. Perkins predicted the conferences that now make up the BCS would split off from the NCAA.
‘At some time, the six major conferences are going to have their own quasi-NCAA,’ he said. ‘They’re going to do their own thing.’
He didn’t think this was imminent, but was confident in it.
‘It’s gonna happen,’ he said. ‘I hear a lot of college presidents talking about those kinds of things.'”
Gregg Doyel calls it a “hostile takeover”:
http://www.cbssports.com/columns/story/13297254/while-you-moan-about-96team-tourney-bcs-plans-its-hostile-takeover
This is, in my opinion, something that our president knows about, due to his networking with other presidents (as mentioned by Perkins) and is trying to prevent. If the ACC and BE get picked apart, there really aren’t any slots left for CSU. We need to move fast!
Denver Post journalist and frequent ESPN contributor, Woody Paige, expresses support for a new on-campus stadium and disdain for the tactics of the opposition.
cdn.optmd.com/V2/101676/277799/index.html?g=Af////8=&r=www.denverpost.com/paige/ci_20895138/woody-paige-new-football-stadium-at-csu-is?source=rss
The University of Oregon is using the success of it’s football as a tool for recruiting out-of-state students!
http://www.registerguard.com/web/newslocalnews/28182877-41/california-students-university-oregon-state.html.csp
Info on the non-economical impacts of intercollegiate sports
http://www.thesportjournal.org/article/non-economic-societal-impacts-intercollegiate-athletics
This is from an UC-Berkeley economist
http://www.bostonherald.com/sports/college/football/view/20120707football_wins_can_help_colleges_academic_reputation_economists_say/srvc=home&position=recent
Do note that the CSU athletic department breaks even with spending vs. revenue…
Here one from an economist at Duke
http://www.indyweek.com/indyweek/a-duke-economist-examines-the-costs-and-benefits-of-big-time-college-sports/Content?oid=2645833
This paper shows how success in big time college sports tends to leads to a higher propriation of state-giving to a university.
Click to access wp_03_102.pdf
This breaks it down pretty well:
http://economix.blogs.nytimes.com/2012/01/27/do-big-time-sports-mean-big-time-support-for-universities/
And keep in mind, Jack Graham has specifically added safety-nets in coaches contracts to prevent any major violations, and CSU has never has an NCAA violation in it’s history.
Minnesota stadium is considered to be a “game changer”
http://www.lasvegassun.com/news/2012/jul/15/minnesota-new–campus-stadium-proves-game-changer/
Hughes stadium… The Mistake By the Lake…